* Marketing and its impact on vulnerable consumer groups like children, adolescents, etc.
* Marketing and its impact on marginalised consumer groups
* Consumer materialism
* Emulative consumer behaviour, anxieties and insecurities
* Marketing of ideologies and consumers of fanaticism
* Over use of credit cards and easy credits leading to personal bankruptcies
* Issues of unsolicited marketing campaigns involving SMS, email, personal selling and privacy of consumers
* Network /pyramidal marketing and exploitation of relationships
* Consumerism, consumer resistance and consumer reactance
* Social responsibility and ethics in marketing
* Social and public service marketing
* Social media analytics
* Text mining and sentiment mining
* Social Network analysis
* Big data and marketing
* Data Driven CRM
* Measurement models and methods in marketing
* Marketing research online
* Social media and virtual service relationships
* Geo-spatial data analytics
* Location-based marketing and privacy
* Mining user generated content
* Privacy-preserving data mining and sharing
* Forensic analysis of security breaches
* Socio-technical mechanisms for countering internet marketing threats